Why choose Us?

We will always be honest about sharing the bitter truth about white diamonds(mined or lab grown) that "Diamonds are not an investment anymore".
Only coloured mined diamonds could be an investment and their price do retain value.
We offer very competitive prices as compared to other online jewellers or stores.
We check each diamond personally for cut, clarity and sparkle.
Smooth and responsive service starting from initial conversation to delivering the product.
You can also contact us on WhatsApp, Instagram or Facebook if its more convenient for you.

Why so competitive prices?

1. No middle man

We work directly with the diamond manufacturers/merchants and we do not have any middle man/agent. Having no middle man allows us to buy the diamonds at manufacturing prices which also allows us to charge far less price for a bespoke ring/bespoke jewellery as compared to the market.

2. Pricing and profit

Our prices are competitive and low as we are aware of the actual cost of the diamond.

Even when the prices of natural diamonds and lab grown diamonds were slashed down in 2023, most of the jewellers did not lower their prices, which we think is not fair on the clients.

Our prices will go down when the cost of the diamonds go down.

3. We offer a 28 day Guarantee

We do not offer Lifetime guarantee. We do not believe in charging clients extra money for a piece of jewellery and giving them lifetime guarantee in return.